We have set forth the following Cookies Policy to explain the types of cookies and other technologies used on our Website and our platform, as well as what those cookies are used for. Please note that we are unable to offer our Website or our Services without serving some of our own cookies and/or similar technologies on your device. You therefore consent to our use of Happy Hopperz® cookies when you use our Website and Services. You may, however, be able to avoid certain cookies by configuring your browser settings or opting-out directly with a relevant third party, which we set out in more detail below.
This Cookies Policy is organised as follows:
1. What are Cookies?
2. First Party and Third Party Cookies
We may place Happy Hopperz® cookies on your device through our Website. Cookies placed by us are called first party cookies. First party cookies are cookies that are specific to the Website that created them (in this case, www.happyhopperz.co.uk or any sub-domain to this). Their use enables us to operate an efficient service and to track the patterns of behaviour of visitors to the Website.
3. Session and Persistent Cookies
Our Website may place session and persistent cookies on your device. Whereas a first party and third party cookie relate to the party controlling the initial placement of the cookie on your device, the difference between a session and a persistent cookie relates to the length of time a cookie will last. Session cookies are cookies that typically last until you close your internet browser or logout of session. When you end your browser session, the cookie expires. A common example of a session cookie is a cookie that Happy Hopperz® may place on your device when making a purchase on our Site. When you see a deal that you would like to purchase, you click "Buy Now!" and are directed to a new webpage. Without a session cookie remembering the deal you intend to purchase, our Website would not capable of "remembering" the deal you selected when you moved to the check-out page.
Persistent cookies, as the name implies, are continuous and will last after you close your browser. This allows for quicker and often more convenient access to our Website. For example, a persistent cookie which our Website reads from your device is the city you are subscribed to. This ensures that once the cookie has been placed, when you access the Website in the future you are automatically directed to your relevant city page.
4. Other Technologies
There are other technologies that perform a similar function to cookies. These include web beacons and clear gifs. These technologies are often used in conjunction with cookies to help a Website operator understand its users better. We primarily use these technologies in our Newsletters. We use these technologies when we send you our Newsletter so that we can track when you open an email and what you click within that email. When you open an email and/or click on an email sent from Happy Hopperz®, there will be a brief redirect of this information via a statistics server which we operate. This data is then used to measure the effectiveness of our email campaigns and to allow us to better target our marketing to you and the services we provide.
5. Cookies and Other Technologies on the Happy Hopperz® Site
Our Website may serve you cookies and similar technologies in a number of ways and for a variety of purposes. In general, these include:
To enable and streamline the basic functioning of the Website and Services across multiple webpages and browser sessions;
To simplify your use of our Website and Services
To monitor, analyse and improve the performance and effectiveness of our Website and our Services; and
To serve you advertisements that are customised and relevant to you.
5.1. Local Site/Session and User Tracking Cookies
Local site/session cookies are cookies placed by Happy Hopperz® servers (and occasionally third parties) to track Website use across a particular session. They are mainly stored in your browser and expire at the end of your browser session (though can last for longer as we've set out in the table below). User tracking cookies are first party cookies that track the ID and user settings of the user upon entering and using the Website. We view these cookies as helpful to the functioning of our Website and may place them on your device to improve the usability of the Website and our services to you.
5.2. Website Performance
We may place, or we may permit a third party to place, cookies on your device in order to ensure the Website functions properly. This also helps us to monitor and analyse the performance of our Website. We may also use web beacons, clear gifs or similar technologies to measure Website usage and track the effectiveness of our campaigns.
We may use load-balancing cookies, which are cookies used by operators of large websites to help balance traffic across multiple servers.
5.3. Google Analytics
Moreover, you can opt-out of having these cookies placed on your device here.
5.4. Customer Service
5.5. Third Party Advertisers
The following are the third party advertisement cookies that may be placed on your device when using our Website.
If you do not want to have cookies placed on your device by third parties, many of them offer ways to opt-out. Please note, however, that opting-out via third parties is outside of our control. Where possible, we have provided you with a link above that will explain to you how to opt-out of that third party serving you cookies.
Additionally, certain browsers will allow you to select how you would like the browser to respond to requests by third parties to serve your device a cookie. To limit the placing of cookies via your browser, please visit the following websites to learn directly how to prevent cookies from being placed on your device (depending on the browser you use): Firefox;Internet Explorer; Google Chrome; Bing; and Safari.
We reserve the right to amend this Cookies Policy, in whole or part, in our sole discretion. Any changes to our Cookies Policy will be effective immediately upon the posting of the revised policy on the Website. This Policy was last updated on 8th January 2014 and is accurate as of that date. If following an amendment to this Cookies Policy you continue to use the Website or Services, you will be deemed to have consented to any and all such changes. If you do not agree with the terms of this Cookies Policy, as it may be amended from time to time, in whole or part, you must terminate your use of the Website and any Services offered by us.